#03 - Personas, who will use the Information Product
Who will use the Information Product?
Once I have captured the actions and outcomes as outlined in my previous post:
I move onto the third area, the Personas.
In the Personas area, we are identifying who will consume the output of the Information Product.
Who will use the Information Product?
Our aim is to understand the audience so we can tailor both the delivery mechanism and the information output for the identified Personas.
A Persona represents a specific user or group of users who will interact with the Information Product.
When identifying personas, we want to identify who will directly interact with the Information Product, and who will take action based on the information.
Each Persona may have distinct needs and preferences. By identifying target personas, we ensure the Information Product meets their needs and proves valuable and usable for its intended audience.
Personas can be based on skills, job roles, organisational units, or any other relevant categorisation within your organisation’s context.
For example, you might have personas based on skills such as ‘Information Consumer’, ‘Information Explorer’, ‘Data Analyst’, or ‘Data Engineer’.
Or you might have personas based on job titles such as ‘Sales Manager’, ‘Marketing Analyst’, ‘Customer Service Representative’, or ‘Executive Leader’.
The personas may represent more than just a group of individuals.
They may also identify systems of capture that the data will interface with, for example a Finance or Customer Relationship Management system.