Example Personas

Examples of Personas from multiple data domains

The pattern of learning by example is a great way to transfer knowledge and reinforce understanding.

This article presents a collection of example Personas, curated over a decade of iterating and refining the Information Product Canvas pattern template.

To protect confidentiality, the examples have been adapted and anonymised to preserve each organisation’s competitive advantage, while retaining the core essence of their original context.

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SaaS ScaleUp Revenue Metrics

• Chief Revenue Officer (CRO)

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Willibald Core Earning Values

• Senior Chef

• Junior Chef (Son)

• Prokurist (Head of Finance)

• Sales Team

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eCommerce Customer Reactivation

• Data Analyst

• Information Consumer

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Debt Collection Debt Collection Health

• Debt Collector Managers

• Data Analysts

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Debt Collection Debtor Prioritisation

• Debt Collectors

• Debt Collector Managers

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Government Social Sector Youth Engagement

• Government Minister

  (Allocates funding for programmes and initiatives)

• Funding agency

  (Responsible for receiving funds and allocating them through contracts)

• NGO

  (Manages contracts to implement interventions , coordinates service delivery and gathers insights from interventions)

• Service delivery organisations

  (Enrols participants and delivers intervention programmes)

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Insurance Mid Term Adjustment Analytics

• Channel Managers

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Manufacturing Order Fulfilment Analytics

• Plant General Managers

• Sales and Logistics Manager

• Logistics Specialist

• Operations Supervisor

• Operations Manager

• Sales Manager

• Production Manager

• Production Administrator

• Warehouse Administrator

• Warehouse Supervisor

• Executive Team

• Quality Manage

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Origin Performance Reporting

1. Inbound Performance Manager (Carrier Relationships)

2. Director of Delivery Solutions

3. Buying Team (Supplier Relationship)

4. Goods Receiving Team

5. Data Analyst

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Social Housing Repair Contractor Management

• Head of Repairs

• Housing Area Managers

• Repairs Contract Manager

• Quality Manager

• Case Manager

• Repair Contractor

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Vehicle Non-sale Early Warning System

• Auction Managers

  (Uses the Information Product to identify vehicles at risk of not selling and recommend actions to Vendors.)

• Sales/Account Teams

  (Consults the Information Product to advise Vendors on changes (e.g., adjusting reserves, changing locations) and use predictions to persuade Vendors to take action.)

• Vendors

  (Will not have access to this Info Product)

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Vehicle Supply & Demand

• UK Car Manufacturer Franchise Director

• UK Car Manufacturer Country Manager

• UK Car Manufacturer Sales Director

• Franchise Dealer

• Car buyer

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